Generated 350%+ ROAS for a Premium Ladies Salon in Dubai

FB.

IG.

IN.

Follow Me

Details

How strategic Google Ads campaigns transformed bookings and revenue for a luxury salon brand in Dubai and Abu Dhabi.

Client Overview

% ↑

Return on Ad Spend (ROAS)

Objectives

- Increase qualified service bookings and leads
- Improve ROAS while scaling ad spend.

Full-Funnel Campaign Setup: Introduced Search, Performance Max, and Demand Gen campaigns specifically focused on service categories.
Targeted Audience Segmentation: Refined geo-targeting and segmented audiences by age and intent to reach high-value customers.
Keyword Research: Conducted in-depth service-based keyword analysis to capture high-intent traffic.
Landing Page CRO Consultation: Provided guidance to improve design, content flow, and booking conversion rates.
Accurate Conversion Tracking: Implemented enhanced conversions to track bookings and revenue precisely.
A/B Testing: Tested creatives, campaign types, landing pages, and video variations to identify high-performing assets.

Campaign Setup
Created service-focused campaigns with precise targeting, keyword themes, and budget allocation to attract high-value salon customers.
Enhanced Tracking: Integrated GA4 with accurate event tracking to capture bookings, revenue, and user behavior.
Fresha Sales Integration: Synced Fresha sales data with GA4 to measure service revenue from ads.
Offline Conversions: Linked store sales and store visits to track in-store impact and improve campaign optimization.

350%+ ROAS: Sustained return on ad spend while scaling campaigns.
107% Increase in Conversion Value (YoY): Significant boost in service revenue.
74% Increase in Ad Spend (YoY): Scaled budget efficiently to capture more demand.
19% Increase in ROAS (YoY): Improved efficiency even while scaling.
More Bookings: Continuous rise in qualified leads and salon service appointments.

0 %

0 %